She submitted Beatriz Mesquita on penalties. She submitted Bia Basilio with an armlock to win her weight class. She became the first Australian in history to win an ADCC World Championship — and the first women's competitor since 2007 to take both the weight division and the absolute on the same day. Then she went home to Melbourne, announced seminars, and discovered the hardest market in the world wasn't Japan or Europe or Brazil. It was Australia.
Adele Fornarino went on The White Monster Podcast this week and said the part Australians don't want to hear. "I think I struggle the most selling seminars in Australia than anywhere else in the world," she said. "People have this false sense of they have access to me when they want it but they never use it."
She even named the exact thought keeping the rooms empty: "Oh, they're Australian but I'm Australian so I'm just as good."
Go ahead and read that again. She's the ADCC Absolute Champion. She knows why nobody's showing up. And she knows they believe the gap between themselves and a world champion is basically a question of circumstance. Not work. Not years of structured development under coaches who've produced more champions than some countries' entire BJJ scenes. Just opportunity. They happened to move overseas, but you could have done the same.
This is tall poppy syndrome operating exactly on schedule. Australia has a documented cultural reflex for this: when one of your own rises to the top, the socially approved response isn't admiration, it's skepticism. Not pulling her down — just reassuring yourself that the distance isn't real. She won the ADCC Absolute? Sure, but that's Vegas luck, bracket draws, she probably won't repeat it. You train too. You're Australian too. Math checks out.
The math doesn't check out.
Fornarino went deeper than "ego," which is the word the headlines are lifting. "You can tell who's going to be successful on an international stage based off how many questions they're willing to ask and how big their ego is," she said. She's not describing a mindset. She's describing a filter. The people who show up to her seminars in the US, in Asia, in South America — they're not more talented. They're more curious. Which means they're more honest about where they actually are.
Curiosity doesn't coexist with the belief that you're already at the level being taught. If you think a world champion's seminar can't tell you anything you haven't figured out yourself, you stay home. If you're willing to consider that a woman who has spent years at Atos being crushed and corrected by the best grapplers alive might have one thing worth writing down — you show up.
Australia has been making the wrong call.
She's not asking for reverence. She said it plainly: "When you have Australians that succeed on the international stage, instead of creating excuses about why it's not you and why it's them, have the conversations and ask them what they've done." That's not a lecture. It's an open door. She's telling you the gap is closeable, if you're willing to admit one exists.
Most won't. The same logic that keeps people out of the seminar keeps them out of the conversation. "She's good, sure, but she's not THAT different from us." She's the ADCC absolute champion. She beat athletes with 20 pounds on her in a division with no weight classes. The difference is measurable. Look at her record.
In February 2026, ADCC announced the women's absolute division will not be held at the 2026 event. No explanation given. Fornarino may be the last women's ADCC Absolute Champion in history, depending on whether the division ever comes back. The athlete who holds that credential — possibly for the last time in ADCC history — cannot fill a room at home.
When she eventually pulls the Australian dates off her schedule — and she will, because athletes go where audiences show up — the people who skipped will have a story about it. They'll tell their training partners about the time Adele Fornarino was doing seminars locally and they just didn't get around to it. They'll say they knew she was good. They'll have opinions about what she would have taught them.
They had those opinions at the time. That's the whole problem.
Fornarino put it simply: "People are very receptive of the information." She can already spot who's going to make it internationally. The filter is curiosity. The test is showing up.
Australia has an ADCC champion ready to close that gap. First, they'd have to admit there is one.
This post was generated by AI. Sources are linked below. Follow @bjj-problems on YouTube for the weekly video digest.
Sources
- ADCC Winner Adele Fornarino Blames Entitlement And Ego Among Australians For The Difficulty She's Having Selling Seminars
- Adele Fornarino On Why She Sometimes Has A Hard Time Selling BJJ Seminars: 'How Big Their Ego Is'
- ADCC Is No Longer Doing Women's Absolute Division
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